men's grooming

Buttering Up Snoop Dogg

Snoop Dogg Gets His Nails Buffed

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On the Road: Metro for Men, Irvine, Calif.

Tim Crowley visits a California salon designed just for men.

12 Things You Can Do to Attract the Manly Market

Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.

Gentlemen's Rock Pedicure

This male-friendly pedicure includes an earthy scrub and exfoliation followed by a pleasurable reflexology massage.

American Crew Designates Men’s Grooming Day

A National Grooming Day for Men is in the works.

No BlackBerry Thumb at Tamara Spa

The BlackBerry Balm Hand Massage was inspired by a pedicure client who was text messaging on his BlackBerry during the entire service, recalls owner Tamara Friedman.

The Men's Grooming Stats Sheet

Before you go calling on male clients, use these hard and fast statistics to find out everything from where men get their grooming information to how many techs have never had a male client.

Does Your Salon Need New Man-Scaping?

The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.

How to Get the Guy(s) in 10 Ways

You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.

Get Him in the Door & Keep Him Coming Back for More

The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.

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