Yes, we are going to be giving Groupon a whirl. We've tried everything else so why not? Groupon now has a new service called Groupon Now, and it gives the business owner more flexibility and more
When you’re not getting any media coverage, whose fault is it? According to Jennifer Wezensky, president of JW Public Relations, a Michigan-based boutique PR firm specializing in helping small businesses garner positive media coverage, the blame may lie directly at your door.
My schedule has been so busy. I've had new clients to spoil, and I've been busy pampering the clients I've seen for years. I always feel like I can’t tell them enough how grateful I am
January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
We've been tracking our advertising results since we opened — and the results have been rather surprising in a way. Years ago with my first nail salon I tried every form of print advertisement and nothing seemed
Our first month open has been a fabulous month, with only a few kinks that we’re working on resolving. First, our roof has a leak. We’ve had some really heavy rains over the past month, and we opened
Now that the salon is almost ready for its opening, I can put my marketing plan in place. The new school marketing methods are social media marketing. This includes Facebook, Twitter, and the website. Social media
We participated in the Clayton Harvest & Music Festival on September 18. What an event that was. Our booth was set up with a demo table, a table displaying the products we use in the salon,
September has been a busy month already. Licenses have been obtained, zoning permits obtained, printed materials ordered and received, retail products ordered, and the decor is coming together. I was scheduled to open by September 1
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