adding new services

Week 5: Add a New Service and Create a Buzz

Sometimes it’s not that you need to get more clients (we’ve already told you that it costs more to get a new client than it does to keep an old one), but that you need to get more out of your clients. That might mean sending them home with a service-preserving retail item (we’ll get to retail in the very near future) or an incentive to entice them to try a new service.

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Trendy Nails Unlimited Application for Acrylic Nail

Trendy Nails Unlimited (TNU) offers a brand-new way to design stylish and eye-catching nails. The pre-made designs work with any acrylic or gel system for an artistic French look. Just apply the pre-made TNU designs underneath your acrylic or gel of choice to get a complicated-looking design in a fast and simple application. TNU has many designs to fit any client’s preference, and new designs come out monthly on the company’s website, www.trendynailsunlimited.com.

Eucalyptus Ice Spa Pedicure

Step-by-step from Zoe Nail Salon and Spa, Charlotte, N.C.

Salon Delivers De-Stress Dollars

Colonial Pedicure

Step-by-step from The Spa of Colonial Williamsburg, Williamsburg, Va.

What are some ideas I can use to create themed manicure and pedicure services?

I would like to offer themed manicures and pedicures for my clients. I want a relaxing spa atmosphere. What are some ideas I can use to create themed services?

Medical Spas Target Hands and Feet for Rejuvenation

Technology is on fast-forward when it comes to anti-aging treatments for hands and feet. Medical spas and alternative health clinics are adopting innovative therapies for age-old beauty problems that plague our extremities. Here’s a run-down of what’s going on behind closed doors today and what we will see in the future.

Give Clients Lush Lashes

With very little training or investment,  you can offer clients a new kind of enhancement service:  eyelash extensions.

Foot Massage as Profitable Add-On

The pedicure started as an afterthought in the nail industry but has grown into a popular, high-profile service. Adding a professional foot massage can increase profits and solidify your client base.

Forget Their Nails —Polish Their Pearly Whites

The FDA recently ruled that teeth whitening is a cosmetic, not a dental, procedure. Because it’s not considered a dental procedure anyone can perform the service and no special training or license is required. Salon owners are introducing this service to their clients.

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